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Aug 3, 2022

The creation of a Saudi-backed golf tour shocked the normally tranquile world of professional golf. As we are witnessing, there can be a stark difference between economic and moral legitimacy. John Collins discusses the interesting public relations issues arising for the so-called LIV Tour and a fundamental truth about public trust that LIV players didn't anticipate would rise up to greet them in the harshest of ways.

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